Top 9 Ways to Market Your Startup on Social
Top 9 Ways to Market Your Startup on Social
Guest blog post by Tammy Kahn Fennell & Michelle Keegan Kimball of MarketMeSuite
1. Geo-Target. Whether you’re a local business, promoting an event or just trying to get people in the front door of your brick and mortar store, you’ll be far more successful if you’re able to target in a particular geographical area. It’s easy to conduct searches on Twitter to determine who is tweeting about topics relevant to your business in a specific location(s). A simple way to do this is via MarketMeSuite’s Real-time Search.
2. Target by keywords or phrases. If location is not important, you’ll minimally want to narrow down the “Twittersphere” by niche. There are hundreds of thousands of tweets going out every minute, so cutting through the clutter has to be a top priority. Perform searches based on keywords, and reply to relevant tweets. If you can phrase your interaction as a question, all the better. You’ll have a much higher response rate when you are asking someone to respond. An example is an antiques website finding someone tweeting about an auction they recently attended. “I saw you tweeted about an auction, what did you purchase?”
This kind of proactive interaction is a perfect way to start a conversation with a potential customer. The person who attended an auction at “Phil’s Auction House,” and bought an oil painting will likely reply, and it can be taken to the next level. “Phil’s Auction house is great. If you like oil paintings I just put a few on my website you might find interesting.”
3. Be Real. When you’re having conversation with potential customers, you want to be real. Spam is one surefire way to turn people off. As in the previous example, you want to start a conversation with qualified leads, and grow the conversation organically. You don’t need 500 people to respond to you each day when getting just 5 or 10 qualified leads will add much more to your bottom line.
4. Always be there. As a SME owner you are expected to wear a lot of hats, so when your social media hat comes off for a little while, you don’t want to leave your followers hanging. Schedule up some helpful tweets so that your social presence is consistent even while you’re busy doing other things.
5. Give others credit. One big mistake often seen on Twitter is tweeting out loads of unattributed feeds. If you know of a blog you think your followers will be interested in, mark it as RT @the blog owner’s Twitter account.
There are so many collaboration opportunities in social media. Retweeting is a great way to show your followers you have your finger on the pulse of your industry. It shows your users you’re monitoring the field and curating some great content for them. Secondly, and perhaps most importantly, it’s a great way to get the attention of the person whose content you are pushing. Attribution has the added benefit of showing up on the blog feed owner’s account as an “@ mention” which increases their chance of returning the favor, thereby increasing your own traffic.You can start a lot of great strategic partnerships with a simple “RT.”
6. Don’t Miss The Moonwalking Bear. We all like to think we are totally aware, and couldn’t possibly miss something that’s right there in front of us, especially if it’s important. And if you think you’re totally aware, this awareness test is worth trying!
Social media is a great way to field customer requests, support, and even research. Set up searches for keywords related to your brand and put in the time to handle requests daily.
Because social media conversations happen in real time, you can usually put out a tiny flame before it becomes a full fledged fire — often in 140 characters or less!
7. CRM is key. Twitter is a great way to handle many customer requests, especially if you can do it as close to real time as possible. Set up searches for keywords related to your brand, and put in the time daily to handle requests and escalate them through appropriate channels when necessary. A happy customer is a repeat customer.
8. Some Automation Is Bad. Does this mean you can’t streamline the process? Of course not! Some automation is okay. For example, scheduling updates and pulling in content from your RSS feed; these are great time savers. It’s fine to even have a few templates ready to reply when you see people tweeting or posting on Facebook about something, but never automate the interaction because the results could be embarrassing.
I once tried an app for my father’s antiques business that would automate replies without human interaction. I set it to look for a rare German figurine, and asked it to send people tweeting about it a specific reply if they found the figurine. Since I was not manually reviewing the matches, I had no idea that the name of this German figurine was also a well-known Pokemon character. I had a lot of confused people @replying me. Templates are fine (there’s only so many ways you can answer a certain question) but make sure you’re reviewing who you are replying to and customizing when appropriate!
9. Don’t be afraid to unfollow or unlike. You don’t have time to read posts that have no value to you or your business. Generally, if someone isn’t following you back, there’s not a whole lot of point of following them (the exceptions are larger companies or celebrities you may follow). Remember, if they aren’t following you they aren’t seeing anything you say, so the relationship is very one-sided.
MarketMeSuite is a social media management dashboard for small- and mid- sized businesses. The web-based platform allows businesses to manage and monitor their social media presence, find targeted leads & build engagement with new and existing customers. Try it Free!