How to get value from a company newsletter front cover

The perpetual sales cycle:
How a newsletter keeps you front and center in prospects’ minds

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Newsletters are a powerful tool in business. A well-written, relevant and informative newsletter helps organizations maintain visibility with customers, nurture prospects and keep business partners informed.

You know your business has interesting information to share, and there is significant value in writing and distributing a company newsletter. But it can be difficult to know where to start.

If that’s the case, a good first step is to grab a copy of the latest free paper from Prompt Communications: ‘How to get value from a company newsletter’. This free guide provides practical, actionable ideas on how to approach the content and structure of a customer-focused publication, and to gather great ideas to keep your prospects, customers and business partners engaged, entertained, informed and enthused about your company and its products/services.

Some of the topics covered in the guide include:

  • - How to get started
  • - How to plan your own newsletter process
  • - How to ensure you are using the right language and tone
  • - How to maintain consistency
  • - How to keep people reading regularly

With these tips, you’ll be surprised how quickly you can produce insightful news stories, service updates, features and surveys, social media plugs and videos.

Prompt Communications is a communications and copywriting firm that works with companies of all sizes, from innovative start-ups to market leaders such as Dell and Oracle. Since 2003 we have helped these organizations produce relevant and compelling content to drive their sales cycle, build their relationship with customers, raise their profile, and increase their revenue.

At Prompt we encourage our clients to produce newsletters that reflect their own style with confidence, supported by professional editors, researchers and designers that get the job done.

So, download our guide here or email us at to find out more about how newsletters can drive your company’s visibility and sales.