Prompt Communications | Technology Newsletter Prompt Communications website
September 4th

Want to make yourself some money? Have you thought about making a video for YouTube? In the past, that suggestion would have been met with derisive laughter - few individuals on the video sharing site have made money from their efforts. Ellie reveals how a new scheme may make getting your old camcorder out worthwhile. That's if you're not too busy watching 3D TV. Dave explains more below.

Plus: Dave wonders why Apple are dragging their heels on Augmented Reality, and Vicki takes a look at stoves that cook with magnetism.

When you've read the issue, why don't you read our blog? And follow us on Twitter: @PromptLondon and @PromptBoston.

Hazel Butters
Prompt Communications

Technology News

Want money? Head to YouTube

UK By Ellie Turner

YouTube has always had a problem. Despite its extreme popularity (it commands 58 percent of online video streaming) it's struggled to make money. Google, bought the site in 2007 for a billion pounds, but has made a loss due to the site's high running costs.

In an attempt to combat this, YouTube has announced a scheme that will enable creators of the most viewed videos to collect a share of advertising revenue generated from the clips. The partnership programme will only be available to those in the US, but YouTube has assured its users that it will be expanding the scheme internationally. The site has also stated that some content producers could potentially make so much money that they would be able to quit their full time jobs.

Lauren Luke, a 27-year-old from Newcastle-Upon-Tyne who dropped out school at 15, has become Britain's most successful YouTube video producer after creating make-up tip videos. She has since launched her make-up brand and is set to publish a book.

Shenaz Zack, YouTube's product manager, said: "Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monitor that video and start earning revenue from it. We're excited to see how individual video partnerships will help even more people make money from their success on YouTube."

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A 3D TV in your living room by next Christmas

UK By Dave Wilby

Yesterday Sony announced its intention to put 3D TVs in our homes by the end of 2010, providing a welcome boost for the 3D film industry as well as exciting home theatre fans worldwide. In the UK, broadcaster BSkyB is already planning to embrace the technology, in much the same way as it rolled out HD, with a similar short run-up to mass market adoption.

The Times revealed that Sony CEO Sir Howard Stringer would make an address at the IFA Consumer Electronics Unlimited trade show in Berlin, saying: "3D is clearly on its way to the mass market. As with high-definition a few years back, there are a variety of issues yet to be addressed. But the 3D train is on the track and we at Sony are ready to drive it home."

Interest in 3D film has been given fresh impetus of late following the release of official trailers for director James Cameron's new sci-fi epic, 'Avatar' (video). The £180 million film, due for release in UK in December, uses the very latest in 3D technology and is expected to make an unprecedented fortune at the box office, largely because of this hefty but timely early adoption gamble.

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Tell Apple that Augmented Reality is already here

UK By Dave Wilby

This week, developers of innovative applications for the iPhone platform were once again left hanging over Apple's intentions to grant official support for Augmented Reality (AR), a technology that enables data overlays on views of the real world.

AR apps have been available on Android handsets for ages now. But iPhone developers are still waiting to hear whether Apple will approve an application programming interface (API) that will finally enable programmers to add information to live camera views on the handsets. Support was originally expected in a new OS version to be released in early September, but with news that Apple's big event on 9 September will now be focused on the iPod, developers are again left wondering when iPhone OS 3.1 will arrive, and whether AR will arrive with it.

Of course, some unofficial AR apps for the iPhone have managed to slip through Apple's fine-meshed net, only serving to make its potential all the more enticing. Yelp is perhaps the best known. An 'easter egg' enabled by shaking the handset unlocks a 'Monocle' view which uses the iPhone's GPS and accelerometer to overlay directions and markers for businesses on top of the usual camera views of US cities. And now Europeans can get similar AR functionality on new apps for the Paris Metro, and even London Buses (video). The creative possibilities are huge - Apple's decision to unleash AR is way overdue.

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Anyone can cook (with magnets)

US By Vicki Kim

No, we're not talking about the average refrigerator magnet that you pick up on holiday. These seemingly magical magnets power induction stovetops, which, now that they're cheaper and more efficient, have becoming increasingly popular and can be found in places ranging from the trendiest of trendy restaurants to mom's home kitchen.

Sadly, induction technology is not magic, nor is it new. In fact the trick behind these nifty stovetops is borrowed from physics discoveries from back in the 19th century, namely Joule's first law. This law states that when a constant current flows through a conductor, the result is heat. Induction stoves use copper coils. When a current passes through them, they create magnetic fields and generate as much heat as gas or electric cookers.

The benefits of these super cool stoves over their gas and electric counterparts include better safety (the actual burners stay cool to the touch, only heating the magnetic material within the magnetic field), better efficiency (85 percent of the energy used is converted into heat) and greater control (like gas, it's easy to quickly control the amount of heat produced). Of course, they're not perfect. The problems with induction stoves are that it's easier to burn food because the stove heats quickly, and you have to use pans made with magnetic material or the stove is rendered useless.

For foodies who are looking to snag one of these ingenious induction cookers, you can buy them from popular cookware brands such as Circulon, Cooktek and Max Burton.

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Latest Video

US By Prompt Productions

A few weeks ago, we headed out to Harvard Square in Cambridge, MA to gauge public opinion regarding News Corp's decision to start charging for content across its website. This topic continues to gain momentum, especially in light of the criticism of the BBC by James Murdoch, Rupert Murdoch's son.

Take a look, and let us know what you think about charging for online content.

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4th September 2009


Technology News

Media News

NASA: Image of the Day

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Tech Totals

US By Laurie Santalucia

On Tuesday, Gmail users experienced yet another outage, now being called ‘Gfails’. In the wake of the now resolved 'crisis' that sent Twitter into a flurry, we take a look at a few interesting Gmail factoids:

100 - minutes that Gmail went down during the latest 'Gfail' on Tuesday of this week

99.9% - uptime that Google claims for its service

146 million - estimated number of Gmail users recorded per month as of July 2009

April 2005 - the month of Gmail's 1st anniversary, at which time that Gmail engineer Rob Siemborski stated Google would keep increasing storage by the second as long as it had enough space on its servers

5.37 MB - the recorded increase in storage being made available per hour in October 2007

0.0144 MB - the recorded increase in storage being made available per hour in July 2009

7350 MB - the estimated amount of free storage that Gmail currently provides


Wikipedia, Freebase and PC World

Media News

US Media News US

By James Gerber

Telephony, a magazine targeting telco, cable and internet service providers, will be online only after its July/August issue. Publisher Penton Media, is launching a new monthly print publication titled Connected Planet which will cover much of the same topics as Telephony but with a broader focus, such as technology solutions and their impact on other industries.

Gannett's newspaper Journal News has laid off its entire business staff, including editor Mike Bieger, senior technology reporter Julie Moran Alterio, business reporters and bloggers Jerry Gleeson and Jay Loomis, and business editor Frank Brill. Instead, the journal will feature Wall Street Journal content.

The Altimeter Group, a start-up analyst and consulting firm, expanded with three new partners, two of which came from Gartner - Jeremiah Owyang, a prolific blogger and social media researcher, and Ray Wang, who will lead the Enterprise Strategy Practice. Also joining them is Deborah Schultz.

BusinessWeek's Joe Weber, is no longer chief of correspondents at the publication. Weber joined the publication in 1987, and there will be no replacement for his role. He will continue contributing to the magazine.

The Electronics Advocate is a new website which launched this week, which covers news relating to the electronics industry from the perspective of purchasers and designers at electronics companies. It will cover distribution, design, manufacturing and supply chain trends.

The Progressive Accountant added a new executive editor in Bob Scott, who formerly served as editor-in-chief of Accounting Technology, which has since been merged into Accounting Today.

Time Warner added Sam Gustin as a blogger for its Daily FinanceGustin formerly was a contributor to Conde Nast's Portfolio magazine.

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UK Media News UK

By Ellie Turner

The Inquirer has appointed Madeline Bennett as its new editor. Bennett will also continue in her role as editor of Both web sites are part of Incisive Media. has been bought by Digital Strategy Consulting. Robin Langford remains as the editor.

Dominic Mohan is the new editor of The Sun. Mohan, who is currently deputy editor to Rebekah Brooks (nee Wade), will take up the post on 2 September. Mohan has worked at The Sun for 13 years and became deputy editor in 2007.

Katie Allen, Media Business Correspondent for Guardian news and media has returned to the business desk, following maternity leave. She has resumed her role alongside Richard Wray.

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Website of the Week

NASA: Image of the Day

US With Vicki Kim

Last Friday, after scrubbing a planned launch and skipping several launch windows, NASA finally sent its space shuttle Discovery into the stars towards the International Space Station. Since then, news has steadily spread about several spacewalks that have taken place as astronauts conduct maintenance procedures on the station.

To keep us earthbound individuals informed of the events taking place above our heads, NASA posts pictures on its website as part of its Image of the Day galleries. Take a look, and if you have half a day to kill take a look at their archives, which contain a seemingly infinite number of the most stunning and breathtaking images known to mankind.

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