A free hands-on workshop held in Boston
Who should attend this workshop: Tech marketers, tech business owners, and tech entrepreneurs
Boston: CIC, One Broadway, Boston, MA 02142
The next workshop will run on:
Friday, January 20th 8:30 AM – 10:00 AM
Other workshops coming up on: 27 January, 3 February
Note: Spaces are limited to ten attendees at each session to ensure a good and worthwhile discussion.
OverviewIs your technology company getting the sales leads, visibility and‘market punch’ that you think it deserves? The basic premise of an excellent communications strategy – relevance, authenticity and the need to be interesting – remains at the heart of all the changes that have taken place in the technology and communications field. However too many companies, for various reasons, have failed to completely execute and continually improve these plans, and as a result, lack the exposure they deserve. If you would like to increase the clarity of your messages, consider your positioning in your market and ensure that your marketing is driving your sales and revenue goals, then this free workshop is for you. Join us as we show you how to navigate your company through the fashion industry (yes, fashion!) that the tech world has become and for ways to better understand your audience. Hosted by tech PR and comms specialist Hazel Butters, this hands-on session is for tech business owners, managers and marketers and will review different ‘blockages’, strategies and ways to get your messages heard, increase visibility with prospects and influencer audiences such as press and analysts, and drive an aggressive and relevant comms strategy that drive sales revenue.
About Hazel ButtersFor more than 14 years Hazel has worked with technology companies across Europe and America as a PR and communications consultant, from innovative start-ups through to established players such as Dell and Oracle. In her career she has consulted more than 150 technology companies on how to increase their visibility and transform their communications strategies to realize their sales revenue. She works and lives between London and Boston, and is a member of the American Marketing Association; the UK’s Chartered Institute of Public Relations; the Public Relations Society of North America, and the Institute of Sales Professionals.